Turning AI from ideas into practical, repeatable systems
Helping marketing teams and professional services organizations cut through the noise and implement artificial intelligence with clarity, confidence, and purpose – so your team can focus on what matters most.
HOW CAN I HELP
Whether you’re just beginning to explore AI or ready to implement specific solutions,
I offer practical, hands-on support tailored to where you are.
AI Power Hour
A focused, hands-on live session where we work through 2-3 practical AI workflows your team can start using immediately. No theory—just actionable techniques designed to solve real problems.
AI Idea Jam Session
A collaborative discovery session to identify high-impact automation opportunities and custom GPT use cases within your current operations. We’ll map out what’s possible and prioritize what matters most.
Custom AI Training
Tailored team training sessions (2+ hours) designed around your specific business context and goals. From foundational AI literacy to advanced workflow automation, these bootcamp-style sessions equip your team with the clarity and confidence to move forward.
AI Audit & Roadmap
A comprehensive review of your existing processes and technology stack, followed by a strategic roadmap for AI implementation. Includes gap analysis, opportunity identification, and a phased plan for adoption that fits your timeline and resources.
Mini Build Services
Hands-on development of a single automation or custom GPT assistant prototype. Perfect for testing an idea or solving a specific bottleneck without committing to a full-scale implementation.
Quarterly AI Updates
Ongoing 1-2 hour sessions to keep your team current on emerging AI trends, tools, and best practices. Stay ahead without having to monitor the space yourself—I’ll bring you what’s relevant and actionable.
ABOUT LOIS
Lois Jones is the Founder of Lois Jones Consulting LLC, where she helps organizations turn artificial intelligence from hype into practical, repeatable systems that support long-term performance.
Her approach is shaped by a lifelong commitment to high standards. As a Division I pole vaulter and multiple conference champion, Lois learned early that elite outcomes require discipline, consistency, and the right structure to make progress repeatable. That mindset carried through her academic path and into her professional career, where she built expertise across digital marketing, local search, and applied AI.
Before launching her consultancy, Lois led AI initiatives and digital communications in the senior living industry, where she saw firsthand that the biggest barrier to AI adoption is rarely the technology itself. It is the lack of clarity around how to use it well. Today, she specializes in bridging that gap by helping teams implement AI with intention, building workflows that reduce friction and allow people to focus on the work that matters most. She is passionate about working with people and teams who want to use AI in ways that feel intentional, practical, and human.
“I couldn’t recommend Lois more highly. I hired her to support the growth of my brand, and she delivered results far beyond my expectations—thoughtful, steady, and strategic at every turn. She designs AI-powered marketing solutions and builds high-performing digital communication strategies that help mission-driven organizations connect and convert.”
Christy Tagye
Founder & CEO, Productive Passions
CASE STUDY
Scaling Personalization: Custom Brand Intelligence Systems
How automated brand intelligence eliminated content bottleneck across 100+ locations
Context
In a high-growth agency environment managing 20+ distinct brand across more than 100 physical locations, maintaing hyper-personalized content is an immense operational challenge. As the portfolio expanded, the agency faced a choice: increase headcount to manage manual research and workload or develop a system to automate brand and location intelligence. The goal was to eliminate cookie cutter output that triggered client churn while increasing the throughput of a lean communications team.
Problem
The agency’s workflow relied on manual cross-referencing of brand guidelines and location-specific data. With over 100 locations to support, this one-to-many model became a major point of friction.
The symptoms included:
- Clients Dissatisfaction: Brands felt their local identity was being erased by generic templates, which led to high-stakes churn.
- The Context-Switching Tax: Team members had to juggle 20+ brand voices and 100+ geographic nuances daily. Drafting a single brand-aligned social post required up to 30 minutes of manual verification.
- Data Fragmentation: Vital details, such as local program names and specific amenities, were frequently lost in the volume of work.
- Scaling Ceiling: The team could no longer take on new multi-location clients without risking a breakdown in quality and consistency.
Approach
I designed and implemented a network of Custom Brand Intelligence Assistants. Rather than using generic AI prompts, I shifted the intelligence into the infrastructure by building individual assistants for each brand identity. These assistants served their respective brands by incorporating deep knowledge of all relevant locations under that brand umbrella.
Key strategic decisions included:
- Structured Knowledge Architecture: Each assistant was engineered with a Brand DNA repository, including service hierarchies, competitor positioning, and tone-of-voice constraints.
- Standardized Onboarding: I integrated assistant-building into the client onboarding phase. This ensured the agency could produce high-nuance content from day one.
- Collaborative Guardrails: The assistants were positioned as Content Partners rather than total automations. They handled the heavy lifting of drafting and research, while the final output remained under human editorial and strategic control.
Delivery
I developed and deployed a suite of 20+ Custom GPTs tailored to support a portfolio of 100+ individual locations.
Concrete outputs included:
- Custom Knowledge Repositories: I indexed brochures, location-specific service guides, and historical marketing collateral to ensure the AI understood the specific offerings and nuances of every site.
- System Persona Engineering: I designed instructions to prevent generic AI-speak and ensure the assistants could pivot between different target audiences, such as family decision-makers and local community partners.
- Workflow Integration: These tools were deployed across the social media and communications teams to streamline blog ideation, email drafting, and location-specific content creation.
Results
The system transformed the agency’s capacity to manage large-scale, multi-location portfolios with a lean team, allowing strategic reallocation of hours toward higher-level strategy and client relationship management.
83%
Reduction in production time per post
50% +
Reduction in drafting drudge work
20+
Custom GPTs deployed across portfolio
0
Client complaints about generic content since implementation
- 83% Reduction in Production Time: The time required to draft brand-aligned social content dropped from 30 minutes to 5 minutes per post.
- Complexity Management: The system effectively neutralized the context-switching cost of managing 100+ locations. This allowed the team to maintain high quality without increasing headcount.
- Elimination of Churn Drivers: Since implementation, client feedback regarding cookie cutter content has ceased. Locations now receive content that feels local and fresh.
- Superior Accuracy: The assistants consistently outperformed manual research in identifying and including specific internal program names and location-specific amenities.
- Strategic Unlock: By reducing the drudge work of drafting by over 50%, the team was able to reallocate hours toward higher-level strategy and client relationship management.
Ready to systematize your brand intelligence?
If you are managing complex portfolios and struggling with “one-to-many” content friction, let’s talk. I help teams implement custom AI frameworks that preserve brand nuance while maximizing output.
LET’S TALK
Ready to cut through the AI noise and build something practical?
